Casio Unveils Six-New Cameras at CES

Casio today announced their six newest EXILIM digital cameras, two high-speed models, one super compact, and three with built-in "Dynamic Photo" editing that allows in camera digital manipulations.

LAS VEGAS, NV, JANUARY 8, 2009 — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., released some exciting details about its upcoming digital camera models today. Soon to be released are the slim, compact High Speed EXILIM models EX-FS10 and EX-FC100 featuring high-speed burst shooting faster than an SLR camera, and the EXILIM models EX-Z400, EX-Z270, and EX-S12, which make the most of Casio’s high-speed image processing engine to enable users to cut and paste moving subjects onto still backgrounds.

Casio has been a pioneer in digital cameras for over ten years. The new models maintain Casio’s long tradition of innovation and creativity. In 1995, Casio introduced the QV-10, the world’s first consumer digital camera with an LCD monitor so users could view the images they had just taken. In 2002, the company released the EX-S1, a card-sized camera so thin that it could be carried anywhere. In 2008, Casio launched the highly anticipated EX-F1 and EX-FH20, boasting high-speed burst shooting capabilities to ensure that users would never miss a crucial moment again, not to mention the ability to record high-speed movies that capture motion too fast for the human eye to perceive.

Casio’s effective use of fast digital technologies to deliver unprecedented high-speed burst shooting and high-speed image processing of these new models has exceeded all expectations of what digital cameras should be able to accomplish. These stylish cameras are the first bold step in a major transformation of the traditional definition of the photograph, offering users entirely new ways of enjoying still and moving images.

High Speed EXILIM models EX-FS10 and EX-FC100

By reducing the size of the circuitry and the image sensor units, Casio has produced two very small cameras that offer a high-speed 30 shot-per-second burst rate and high-speed movies at a maximum of 1000 fps. The EX-FS10 is a card-sized camera just .64” thin, and the EX-FC100 is a compact camera that fits perfectly in the palm of the hand. These cameras also offer a number of other innovative functions including allowing the user to capture a still image while viewing the movement of their subject in slow motion and automatically selecting and saving one frame from continuous shots.

EXILIM models EX- Z400, EX-Z270, and EX-S12

Taking advantage of the high-speed image processing abilities of Casio’s state-of-the-art EXILIM Engine 4.0, which is built into these models, the new Dynamic Photo function allows the photographer to cut out the main subject of interest in an image that has just been captured and then combine it with another image to form the background. Users can also cut and paste several rapid-succession images to create a moving subject on a still background. This function makes it easy for users to create composite scenes from an image juxtaposition that exists only in virtual reality, or they can create a composite image that conveys a certain message. Casio technologies like these are creating whole new avenues of enjoyment that go far beyond mere picture-taking, delivering greater creative and viewing pleasure.

Casio has set up a special website (www.exilim.com/dp/) that demonstrates many interesting ways to use the Dynamic Photo function. Following the release of the cameras, Casio will offer new services that expand the fun of the Dynamic Photo function

Also to be released at this time is the EXILIM EX-S5 — a camera with a compact body based on a new design concept — which makes high-quality photographic functionality simpler to use than ever before.

“Casio is dedicated to creating ‘out of the box’ features and new technology packed into our digital cameras,” said Bill Heuer, Vice President of Sales for Digital Imaging Division at Casio America, Inc. “We continue to be at the forefront of the digital camera market, providing new levels of convenience for the consumer taking photographs and shooting high-quality videos.”

The six new cameras will be available at retail in March. The EX-FS10, MSRP $349.99 will be available in blue, gray, red and white; the EX-FC100, MSRP $399.99 will be available in gray and white; the EX-Z400, MSRP $299.99, will be available in brown, gold and pink; the EX-Z270, MSRP $229.99, will be available in black, gray, gold and pink; the EX-S12, MSRP $249.99, will be available in silver, pink, green and black; and the EX-S5, MSRP $179.99 will be available in blue, black gold, silver, pink and purple.