Articles With Keyword 'amherst'

Also new from Amherst is Lou Jacobs Jr.'s title "Professional Commercial Photography: Techniques and Images from Master Digital Photographers". It retails for $34.95, is 128 pgs. and sports 160 color photos.

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how—from marketing, bidding, budgeting, building referrals, managing the office, and more—making this a comprehensive reference for being both behind and in front of the lens.

New from Amherst Media is the title "Jerry D's Extreme Makeover Techniques for Digital Glamour Photography" by Bill Hurter. Retail is $34.95, 128 pgs, 270 color photos.

Spotlighting a unique service that provides a competitive edge to any professional photographer, this thorough handbook teaches all of the essential skills for creating glamorous portraits. Stressing the importance of facilitating a stronger, healthier sense of self-admiration, tips are provided for emphasizing the subject’s desirable features and downplaying perceived flaws. Offering breakthrough techniques for applying highlight and shadow, corrective posing, camera tricks, and digital enhancements, this superbly illustrated guide also provides 17 makeover sample sessions. Each case documents an untouched starting photo and analyzes desired goals, followed by detailed discussions and step-by-step demonstrations of the varied techniques used for addressing problem areas and creating a masterful image, including an array of Photoshop® time-saving tips and shortcuts. Each final portrait is coupled with a statement from the subject—a touching testimony on the positive personal effects of their session.